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The Swiss watch brand Jaguar was founded in 1938 by engineer and businessman Peter Haas. From the very beginning, the company focused on the luxury segment. Peter Haas managed to develop a winning business strategy, thanks to which Jaguar took a high position in the European market in a few years. The name of the brand was not chosen by chance. The design of the watches embodied the beauty of graceful predators - jaguars. Gold and platinum were used for production, diamonds and Swarovski crystals for decoration.